Don't just sell. Provide value.

Today’s inspiration comes from Hamish Chadwick on AJP. Check out his article here:¬† Guys and gals, wouldn’t you hate if you entered a shop and wasn’t greeted? “That’ll be ¬£12.98. Give me your money. Now go”. That is just unimaginable. It just wouldn’t happen. It’s a sackable offense. So why do so many people – including myself – do it on social media? “Buy this.” “Buy that.” No “Hello, how are you?”. No “Here’s some amazing content to help you guys out.” Straight up selling. It’s just not on. Now, I’m not expecting you to hit up a conversation with everyone in your chatbox – though that would impressive. I’m expecting you to care and provide value. We talked about[…]

Bring value and you'll reap what you sow.

Value. That’s what you need to bring to your social media followers. Value. More than that actually. You need to provide more value than the follower is worth to you. Why? Because you want their business right? You want their money? You want them to return and recommend their friends to you? Right? Think about it. You have a butcher who always offer advice on how to cook the meat you purchase. He doesn’t have to do that, but he does anyway. You try out his advice and you cook the best freaking meal you’ve ever done. Like seriously, you’re considering opening your own restaurant it is that good. With that in mind, who are you going to for your[…]