Recently, I’ve been looking at running my own Fish and Chips shop. Unfortunately, the funding didn’t work out and that’s the end of that journey. When writing the marketing strategy, I naturally favoured social media marketing. Here are a few ideas I included: Facebook Ads Naturally, I wanted to run Facebook Ads. The cheapest and most effective form of digital marketing, if I missed this off my list, I would be a disgrace to my community. For the first week of opening, we were going to run a discounted menu. For the sake of this article, let’s say it was 50% off. My plan was to use £210 for a one week period before the grand opening (£30 per day)[…]