Wolverhampton is a staple city for virtually any place in the country. It is full to the brim of high-profile brands who draw the crowds in. But, you know what? I find it boring. As a tourist, why would I visit a town/city that offers exactly that same as my hometown does? I ain’t traveling all those miles to see the same clothes on the same rails. I WANT SOMETHING DIFFERENT. Something unique. Something instagramable. That’s why independent businesses need to ROAR! They need to come dominating over the brands to teach them a good lesson. They should not be allowed to muscle their way over industries. But basic branding lacks in these independent businesses. They lack basic marketing principles.[…]

Recently, I’ve been looking at running my own Fish and Chips shop. Unfortunately, the funding didn’t work out and that’s the end of that journey. When writing the marketing strategy, I naturally favoured social media marketing. Here are a few ideas I included: Facebook Ads Naturally, I wanted to run Facebook Ads. The cheapest and most effective form of digital marketing, if I missed this off my list, I would be a disgrace to my community. For the first week of opening, we were going to run a discounted menu. For the sake of this article, let’s say it was 50% off. My plan was to use £210 for a one week period before the grand opening (£30 per day)[…]