Don't just sell. Provide value.

Today’s inspiration comes from Hamish Chadwick on AJP. Check out his article here:¬† Guys and gals, wouldn’t you hate if you entered a shop and wasn’t greeted? “That’ll be ¬£12.98. Give me your money. Now go”. That is just unimaginable. It just wouldn’t happen. It’s a sackable offense. So why do so many people – including myself – do it on social media? “Buy this.” “Buy that.” No “Hello, how are you?”. No “Here’s some amazing content to help you guys out.” Straight up selling. It’s just not on. Now, I’m not expecting you to hit up a conversation with everyone in your chatbox – though that would impressive. I’m expecting you to care and provide value. We talked about[…]