Getting repeat custom is difficult. However, it actually costs more to get a new customer than to get an existing customer to return, IF done right. For example, did you capture their email address on their first visit? Did they like your Facebook page in a competition? Did they partake in your social media ad you placed on Facebook? Are you collecting the data needed to repeat their custom? If not, change your tactics now. If you are, great! Use that data. Don’t just let it sit in the dust. Got their email address? Send out a newsletter with offers attached. Even better, send a personal email with a personal offer! On Facebook? Drive valuable content to them every day.[…]

Get bums on seats!

You’re a restaurant, bar, nightclub or pub. You want bums on seat. Or at least people in your venue. You could pay out thousands of pounds on traditional media. Or you could spend as little as £5 per day on Facebook Ads and drive people through your front door. Surprisingly, not many business owners are aware of the power of social media. They use it personally for their friends and family, and they see the bad side of social media on the news. But they don’t realize they can use it for their business. They neglect their Facebook pages, updating once a month when an important announcement is due. These fools should be posting 1-2 times per day to get[…]