Getting repeat custom is difficult. However, it actually costs more to get a new customer than to get an existing customer to return, IF done right. For example, did you capture their email address on their first visit? Did they like your Facebook page in a competition? Did they partake in your social media ad you placed on Facebook? Are you collecting the data needed to repeat their custom? If not, change your tactics now. If you are, great! Use that data. Don’t just let it sit in the dust. Got their email address? Send out a newsletter with offers attached. Even better, send a personal email with a personal offer! On Facebook? Drive valuable content to them every day.[…]