I was in The Cuban Exchange, Wolverhampton, the other day. A regular walks in. Before even a greeting could pass between him and the barmaid, she had a glass under the tap, his pint being poured. That, my friends, is customer service at its finest. Okay, if you have over 100 regulars, it is impossible to remember their pint and find time to do this. But, for those who have a select few regulars, this can go a long way. This reminds the regular that they are valued and they, as an individual, are remembered. This is a certain way to keep their custom. Why will they bother going elsewhere when they’ll have to develop the relationship all over again?[…]