Recently, I’ve been looking at running my own Fish and Chips shop. Unfortunately, the funding didn’t work out and that’s the end of that journey. When writing the marketing strategy, I naturally favoured social media marketing. Here are a few ideas I included: Facebook Ads Naturally, I wanted to run Facebook Ads. The cheapest and most effective form of digital marketing, if I missed this off my list, I would be a disgrace to my community. For the first week of opening, we were going to run a discounted menu. For the sake of this article, let’s say it was 50% off. My plan was to use £210 for a one week period before the grand opening (£30 per day)[…]

Get bums on seats!

You’re a restaurant, bar, nightclub or pub. You want bums on seat. Or at least people in your venue. You could pay out thousands of pounds on traditional media. Or you could spend as little as £5 per day on Facebook Ads and drive people through your front door. Surprisingly, not many business owners are aware of the power of social media. They use it personally for their friends and family, and they see the bad side of social media on the news. But they don’t realize they can use it for their business. They neglect their Facebook pages, updating once a month when an important announcement is due. These fools should be posting 1-2 times per day to get[…]