Wolverhampton is a staple city for virtually any place in the country. It is full to the brim of high-profile brands who draw the crowds in. But, you know what? I find it boring. As a tourist, why would I visit a town/city that offers exactly that same as my hometown does? I ain’t traveling all those miles to see the same clothes on the same rails. I WANT SOMETHING DIFFERENT. Something unique. Something instagramable. That’s why independent businesses need to ROAR! They need to come dominating over the brands to teach them a good lesson. They should not be allowed to muscle their way over industries. But basic branding lacks in these independent businesses. They lack basic marketing principles.[…]

I was in The Cuban Exchange, Wolverhampton, the other day. A regular walks in. Before even a greeting could pass between him and the barmaid, she had a glass under the tap, his pint being poured. That, my friends, is customer service at its finest. Okay, if you have over 100 regulars, it is impossible to remember their pint and find time to do this. But, for those who have a select few regulars, this can go a long way. This reminds the regular that they are valued and they, as an individual, are remembered. This is a certain way to keep their custom. Why will they bother going elsewhere when they’ll have to develop the relationship all over again?[…]

Recently, I’ve been looking at running my own Fish and Chips shop. Unfortunately, the funding didn’t work out and that’s the end of that journey. When writing the marketing strategy, I naturally favoured social media marketing. Here are a few ideas I included: Facebook Ads Naturally, I wanted to run Facebook Ads. The cheapest and most effective form of digital marketing, if I missed this off my list, I would be a disgrace to my community. For the first week of opening, we were going to run a discounted menu. For the sake of this article, let’s say it was 50% off. My plan was to use £210 for a one week period before the grand opening (£30 per day)[…]

Get bums on seats!

You’re a restaurant, bar, nightclub or pub. You want bums on seat. Or at least people in your venue. You could pay out thousands of pounds on traditional media. Or you could spend as little as £5 per day on Facebook Ads and drive people through your front door. Surprisingly, not many business owners are aware of the power of social media. They use it personally for their friends and family, and they see the bad side of social media on the news. But they don’t realize they can use it for their business. They neglect their Facebook pages, updating once a month when an important announcement is due. These fools should be posting 1-2 times per day to get[…]

Bring value and you'll reap what you sow.

Value. That’s what you need to bring to your social media followers. Value. More than that actually. You need to provide more value than the follower is worth to you. Why? Because you want their business right? You want their money? You want them to return and recommend their friends to you? Right? Think about it. You have a butcher who always offer advice on how to cook the meat you purchase. He doesn’t have to do that, but he does anyway. You try out his advice and you cook the best freaking meal you’ve ever done. Like seriously, you’re considering opening your own restaurant it is that good. With that in mind, who are you going to for your[…]